On October 6, 2010, Kevin Systrom and Mike Kreiger set out to create a social media platform that stood our from the rest. One in which you could not only share photos, but interact with your friends and family online like never before. The sensation garnered nearly 1 million users after just two months, proving to be immensely successful. On May 18, 2012, Instagram hit the open market at $42.33 a share, and by the new year had reached over 100 million monthly active users.
Since then, the platform has been acquired by Meta (Facebook), and introduced featured such as IGTV, reels, and direct messages, all in which are new ways to interact with others online. This goes hand in hand with the diffusion theory because it shows that Instagram started off small, has worked its way up, down, and back up. People have come for the app, and people have left the app, but all in all it is still extremely successful.
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